To continue growing, Talkiatry needed to generate more referral business. Once the positioning and narrative were established, my job was to figure out how that strategy sounds in the real world: in a conference booth, in a one-pager a physician reads between patients, in a digital ad on a platform built for clinicians.

Each piece reflected the insight that a physician doesn't need to be convinced that psychiatry matters. They need to be convinced that Talkiatry can deliver what health systems actually need: better access to psychiatric care, better outcomes for patients, and less friction at every step of the referral process.

The field team is enthusiastic about the new materials, and Talkiatry's health system partnerships continue to expand.