TALKIATRY performance marketing

Paid social and display campaigns that meet hesitation head-on

 
 

Getting someone to book their first psychiatry appointment requires making them feel seen. Maybe before they’ve admitted they need help. Maybe before they even know.

My approach to Talkiatry’s paid patient acquisition—which includes TikTok, Reddit, Meta, Instagram, Healthline, and other display platforms—was built around several questions: which moments to write into, which barriers to name directly, and how format and channel shape what the message can do.

In the initial six-month period after bringing paid social efforts in-house:

  • Meta spend scaled 82%

  • CPA dropped 5%

  • Bookings increased by 91%