Fertility treatment is one of the most challenging experiences a person can navigate, and Alto Pharmacy is built to make it easier. As the sole writer during a period of significant growth, I developed messaging to build trust with patients navigating the emotional, physical, and financial complexities of treatment.

The work was grounded in the belief that during fertility treatment, your pharmacy should do much more than dispense medication. That idea shaped everything from brand awareness campaigns in new markets to stigma-busting social content and insurance and financial planning resources.

When I started, Alto had served approximately 75,000 fertility patients. During my time on the team, that number grew to more than 160,000, and the service launched in five new markets. Today, fertility remains one of the company’s strongest offerings.