conscious step

Branding and Messaging

Conscious Step’s ethically sourced product line, which donates proceeds to partner organizations, proves that socks can tackle some of today's most urgent challenges.

The company’s casual yet assured brand voice balances its daring vision and commitment to social causes with the playful designs of its products. Key messages provide a framework for describing the business model and core values with clarity and consistency, and templated fundraising language helps the team roll out powerful calls to action as their partner network grows.

Created at Rhetorica in partnership with SMAKK Studios