A backdrop gives office visitors an on-brand welcome.

BIG DUCK

Copywriting

In addition to helping nonprofits raise money and refine their communications as a copywriter at Big Duck, I also shaped the agency’s own brand voice and led the creative for in-house marketing.

Whether copy-editing thought leadership content, revamping the website, or creating business development materials, I crafted language that resonated with prospective clients while showcasing Big Duck’s personality.

Branded templates ensure the Big Duck personality shines through at all stages of a client relationship, from proposals to project briefs.
 
Based on insights from more than 350 nonprofit leaders, The Rebrand Effect, Big Duck’s first eBook, explores how a refined brand supports an organization’s fundraising, recruitment, and activism.
 
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The Rebrand Effect Sample Spread (2 of 2)